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Financial Modeling Your Advertising Results

One opportunity we see with all our clients in the education space is they are not leveraging the power of modeling out financial projections, especially for their advertising. These projections help you visualize what you need to do to get the desired number of students in your cohorts. Plus it’s exciting to see the revenue potential. At the end of this blog, I’ll share the link to a real model you can play with.  I’ll walk...

How to Revive Your Enrollment Pipeline

A prospective student reaches for more information about your program then they vanish from your life. No matter how many emails and phone calls you make you’re never able to connect with them. Better yet, your admissions rep talks to a prospective student, they're excited to enroll after the call, they start the application, but then again POOF they vanish from your life and they never finish the application to enroll.     There’s could be some underlying...

Growth Hacking Series -7 Steps to Cold Emails That Generate Enrollments

As digital marketers we believe in the power of the digital ad machines beyond any marketing/advertising medium available in the world. If there were a more powerful platform we’d be there. However, there’s good marketing strategies to complement your digital advertising efforts. One of the alternative strategies out there is sending cold emails to a highly in-market lead list.  I preface with the fact that it's better to build your email list that came from nurtured...