Why Meta Ads Still Works in 2023
Here's why meta ads still works well in 2023, we'll be breaking down why in detail. https://youtu.be/ZL40LoBaq_Q...
5 Key Ad Manager Optimizations for 2023
[vc_row][vc_column][vc_column_text css=".vc_custom_1675964451008{border-bottom-width: 50px !important;}"] Here's the 5 technical backend optimizations to make in your social media ads manager (FB, IG, Tik Tok, Youtube, Linkedin) to supercharge your ads in 2023. Learn how to properly leverage the machine learning programmed in social media ad platforms. [/vc_column_text][vc_empty_space height="100px"][vc_video link="https://youtu.be/1Hfr0D3vWb4"][/vc_column][/vc_row]...
iOS14.5 is Here – Will Paid Ads Still Work for Enrollments?
It’s official. It’s happening. And it will affect your ads. On April 26, Apple rolled out a long-awaited privacy feature for iOS. Since 2012, apps developed for iOS have used an Identifier for Advertising (IDFA) to conduct tracking across different websites and apps. With the App Tracking Transparency feature, however, apps will need users’ permission to access a user’s IDFA before conducting tracking, which could include collecting user data to sell to data brokers or linking...
How To Prevent Ad Annihilation Due to iOS14 Updates
In June 2020, Apple announced a new iOS 14 AppTrackingTransparency framework, requiring apps to show a discouraging prompt, that will have hard hitting implications for businesses that advertise on mobile devices and across the web. In early 2021, Facebook will begin to show Apple’s App Tracking Transparency (ATT) prompt. Once Facebook and Instagram show Apple’s ATT prompt, those that optimize, target, and/or report on mobile web events from any of our business tools will be impacted...
