The only weekly newsletter written for trade, vocational, and career school operators. Each issue: real results and takeaways from actions that generated more enrollments — or the learnings from the setbacks.
Real numbers are shared, so you have a benchmark for cost per enrollment, cost per call, and cost per qualified lead in your industry — and how to replicate the wins at your school.
Join 200+ school operators. One email a week, three minutes to read.
Every issue breaks down real campaigns from live vocational-school clients — the wins and the learnings.
How we're helping an HVAC school in Nevada crack cold Meta ads to generate butts in seats for $700 in just the first 6 weeks of launching.
How a losing campaign turned a 0.5× ROAS into 2.34× — and the lever that did it.
Using a 3-event ladder to warm prospects into enrollments to convert ice-cold traffic.
Reaching the ~5M veterans active on Meta — targeting, creative, and GI Bill angles.
Three parts, every week. No theory, no pitch.
A real result from a live client — cost per enrollment, cost per call, ROAS. Actual benchmarks for your industry, not guesses.
Exactly what drove it — or what went wrong — broken down plainly enough to apply at your school this week.
Three minutes, then you're done. No theory, no pitch — just what's working to generate more enrollments right now.
200+
Clients across North America
Since 2017
Only work with vocational schools
$200m+
Enrollment revenue driven
Benchmarks and wins from every trade and vocational vertical
Real numbers from real vocational-school campaigns — delivered every week in three minutes.
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