How To Stay Ahead of The Curve in Google Ads 2021

Starting in iOS 14 as we mentioned in our January blog, Apple required apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were.

The gravity of this situation is heavy as the Wall Street Journal even mentioned in these 2 articles below :

https://www.wsj.com/articles/googles-ad-changes-prompt-big-brands-to-revamp-data-strategies-11617269400

https://www.wsj.com/articles/five-things-we-know-about-googles-ad-changes-after-cookies-11615919502

Last month Google said it will phase out existing ad-tracking technology from its Chrome browser and won’t develop new ways to follow individual users across the internet. Instead, Google proposes grouping together web users with similar interests and keeping web histories private on user devices. The GOOD NEWS is Google can still track users through its own services like Youtube, Search, Maps or Gmail.

That means anyone using audience targeting on Google Search ads or any type of Google Display will get obliterated with these changes.

That means it’s time to really dial in your search and take Youtube ads extremely seriously.