iOS14.5 is Here – Will Paid Ads Still Work for Enrollments?
iOS14.5 is Here – Will Paid Ads Still Work for Enrollments? It’s official. It’s happening. And it will affect your ads. On April 26, Apple rolled out a long-awaited privacy feature for iOS. Since 2012, apps developed for iOS have used an Identifier for Advertising (IDFA) to conduct tracking across different websites and apps. With […]
3 Google Ads Hacks to 2x Your Enrollment this Summer
3 Google Ads Hacks to 2x Your Enrollment this Summer Google Ads (previously called Adwords) is a powerful ad platform that shows your School first in the search results by paying for certain keywords. 1. Youtube Ads As the second most popular search engine worldwide, YouTube is one of the most powerful platform for […]
How to Revive Your Enrollment Pipeline
How to Revive Your Enrollment Pipeline A prospective student reaches for more information about your program then they vanish from your life. No matter how many emails and phone calls you make you’re never able to connect with them. Better yet, your admissions rep talks to a prospective student, they’re excited to enroll after the […]
How To Stay Ahead of The Curve in Google Ads 2021
How To Stay Ahead of The Curve in Google Ads 2021 Starting in iOS 14 as we mentioned in our January blog, Apple required apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. The gravity of this […]
Bringing Your Curriculum Online Due to COVID-19: How to Promote a Webinar Instead of Open House
Bringing Your Curriculum Online Due to COVID-19: How to Promote a Webinar Instead of Open House As of March 27, 2020, the US became the first country to hit 100,000 cases of coronavirus. I’m sure the infection rates will start to plateau however even after the virus is contained there still remains a lot of […]
How COVID-19 is Affecting Education and Taking Your School Online
How COVID-19 is Affecting Education and Taking Your School Online Greg Daco, chief U.S. economist at Oxford Economics, says the economy is assured of a recession — at least two consecutive quarters of economic decline — with output falling 0.4 percent in the first quarter and 12 percent in the second. That would be the […]
Hiring a Marketing Agency vs. In-House
Hiring a Marketing Agency vs. In-House Who is This Guide For? This is aimed at business owners and senior marketing officials who are not sure if they need to hire a digital agency, or their own in-house staff. Maybe you’re at the end of your contract with your digital agency, and you’re wondering if bringing […]