After promoting thousands of live events, we're sharing the exact steps you need to take to get the most enrollments from your live events.
Before the Event
- Paid Ads - Run targeted ads to drive registrations well in advance of the event date.
- Emails - Leverage your existing email list with a dedicated invitation sequence.
- Landing Page - Create a focused, conversion-optimized page specifically for the event.
- Reminders - Set up automated reminders at strategic intervals leading up to the event.
- Event Topic - Choose a topic that addresses the biggest concerns and interests of your target audience.
During the Event
- CTAs - Strategically place calls-to-action throughout the event to convert attendees while engagement is high.
After the Event
- CTAs - Follow up with strong calls-to-action for those who attended but didn't convert.
- Emails - Send a post-event email sequence with the replay, key takeaways, and next steps.
- Surveys - Gather feedback to improve future events and identify warm leads.
Watch the full video for the complete breakdown of each step and how to implement them for maximum enrollment results.
